In this article, Karen Kensek, Assistant Professor in USC’s School of Architecture, advocates the writing and use of macros in AEC firms to improve the efficiency of BIM, which “out of the box” is not synchronized with the way firms work. Just as CAD was customized to capture decades of accumulated wisdom of workflows that made firms profitable and effective, BIM can also be customized to obtain similar benefits. Although the programming language and implementation may be different, the technical skills and work efficiencies that firms gained from scripts/macros in CAD carry over to BIM.
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AECbytes Blog 
That is a fascinating article! We have grown to think that Revit is ready to be used out of the box. It used to be one of the Revit selling features that little configuration was needed compared to “vanilla” Autocad. But it has become painfully obvious that we need macros to help with a lot of modeling tasks. This article got me excited to move in that direction. Thanks Karen.