Say “NO!” to Hollywood BIM: An Advanced Integration of the BIM Process at a Builder

In this article, Antonio Ruivo Meireles, who is the Innovation Manager of Mota-Engil, a large building company headquartered in Portugal that has more than 20,000 employees worldwide, describes a more advanced integration of the BIM process implemented at his firm, in contrast to the “Hollywood BIM” implemented by most builders. He discusses the BIM implementation strategy followed at Mota-Engil in detail, along with the key pointers that emerged from it that should be helpful to other construction firms adopting BIM . There is also an extended discussion of the main benefits of BIM for a builder, based on Mota-Engil’s experiences with it.

4 thoughts on “Say “NO!” to Hollywood BIM: An Advanced Integration of the BIM Process at a Builder

  1. Thank you for publishing this well written article without the hysteria and hype usually attached to virtual building processes.

    Just a personal comment though, is it just me that is solidly tired of the BIM label though? Isn’t it too close to BIMBO or something reminiscent of a bad international company acronym (NAB, BAM, or IBM etc) depending on whether you say it BIM or spell it out B-I-M or just too try-hard technical (think NURBS) or plain lazy? Even so it still only comes in at number level in the rankings of IT @ Acronym Finder (AF!)…which contradicts my point surely except that it perhaps bolsters up resistance to the BAD BIM term? Why not a different designation for every individual culture and use?

    Still this is one fine example where the “Building Information Modelling” has truly been warranted. Architects take note at: 1, the youthfulness of the writer and 2; a civil engineer further qualified with an MBA! Sigh, …Oh, to be young again…

  2. Refreshing, real and to the point!

    Finally, a “what is” article instead of “what could be” article. You can watch only so many fireworks after they become commonplace. Flashy presentations and motion sickness inducing spinning models are all fine, but this was needed!

    I for one am going to quote this article extensively!

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